Digital Activism

 
Anchor: 
Breakthrough / www.breakthrough.tv
Dates:
Jan 01 - Feb 01
Location: 
Delhi
 
About this fellowship:
This fellowship is an opportunity to work with Breakthrough, a leading activism and advocacy team, to help them craft an awareness-raising online strategy for their highly successful media campaign, Bell Bajao. Breakthrough is a global human rights organization that uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality, and justice. Ogilvy & Mather partnered Breakthrough to create Bell Bajao public service advertisements that have won awards in advertising festivals like Cannes, London International Advertising, Spikes Asia, Goa Fest Abby and Effies. As a highly successful media campaign it now needs to sustain itself as an online project that leverages social media, marketing and other design or web trends. The fellowship will involve exploring how brands need to be marketed in a manner that promotes social impact and raises awareness without losing its spark. Selected fellows will work closely with Breakthrough staff to research and find a solution.